Yutzu
Graphic Designer
e_a
A brand identity built for a foodie’s Instagram —
a personal archive of favourite restaurants, bars and cafes around the world.
Role
The concept draws from how we star our favourite spots on Google Maps. That simple gesture of marking a place worth remembering becomes the heart of the identity, paired with the digital underscore “_” to symbolize space, text, and unexplored journeys.
Combining an organic star motif with the brand abbreviation e_a, the logotype forms a subtle playful face, bringing a warm, human touch to culinary storytelling.
We also created a custom A–Z typeface. The shape of a location pin is subtly hidden within the negative space of the letters, connecting back to the core concept of saving a favourite places.
Art Direction | Yutzu Liu
Brand Identity | Yutzu Liu
Graphic Design | Yutzu Liu, Hsinchun Wang
Typography | Yutzu Liu, Hsinchun Wang
Motion Design | Yutzu Liu, Hsinchun Wang
Brand Identity | Yutzu Liu
Graphic Design | Yutzu Liu, Hsinchun Wang
Typography | Yutzu Liu, Hsinchun Wang
Motion Design | Yutzu Liu, Hsinchun Wang